OUTBOUND SALES &
B2B LEAD GENERATION BLOG

Fast growth is the DNA of every startup and a sustainable sales process is what drives their path towards the goal of winning the market. Find out how startups can benefit from making personalization an internal part of their outreach strategy? 

The Covid-19 pandemic is making customer behavior unpredictable, but is this a reason to stop sales prospecting? Find out why you should actually be focusing on lead generation right now.

Technology is advancing and so are sales techniques. Explore the best sales tools for B2B lead generation to increase your effectiveness and efficiency in 2020.

If you want to close more sales, you’ll need to nail your communication skills. Discover the 3 biggest mistakes you could make when messaging prospects and how to fix them!

Choosing the right sales prospecting strategy leads to the ultimate decision between a quantity and a quality-based approach. We've tried both - find out how each of them affected our conversion!

The world of B2B sales is always changing and sales professionals need to adapt to stay competitive. Find out what are the trends in outbound lead generation that will determine your success in 2020!

What we learned from Marketing Day 2019 and reviews of our favourite talks from the world’s top marketers.

The way you follow up is extremely important for the success of your sales efforts. Avoid the common pitfalls of sales representatives by following these 5 effective tips.

Sales development reps are crucial for your success, so how to hire the best ones? Find out about the hidden costs of hiring SDRs and the benefits of remote SDR teams.

Social selling gurus share their expertise for free, so why not exploit that? Learn who to follow to stay on top of the trends for the B2B sales industry.

Connecting with professionals on LinkedIn is always tricky, but to build trustful relationships with prospects, you definitely should deliver some value first. Check out these tips on how you can warm up your target audience and position yourself as an expert rather than looking like a stranger.

Trust is what drives prospect to talk and listen to you. How do you use the power of your LinkedIn profile? Here we explain how you can enhance your LinkedIn profile and improve your social presence in order to generate more sales leads.

Depending on the outreach channel that you've decided to use, the list of metrics will vary significantly.

What companies can you help? What problems do you solve? Who can afford your solutions?

How would you prefer to reach out to your audience? Do you plan to send out a cold email campaign, contact people on LinkedIn, or just call them?