LinkedIn Profile Optimization to Drive Qualified B2B Sales Leads
Your LinkedIn profile is an integral part of your personal brand. It's like your appearance, haircut, suit, watch, smartphone — altogether that creates or ruins the first impression, but only online. How much do you care about your social reputation?
We've got a chance to work with a wide range of decision makers and sales executives from tech startups, small and medium-sized businesses who recognize the power of LinkedIn networking and decided to take advantage of proactive prospecting on LinkedIn. Diving deeper into a number of projects in the technology field, we noticed that every professional who wants to maximize his activities on LinkedIn faces the same challenges. Here they are:
Low LinkedIn invitations acceptance rate and profile views number;
Lack of trust from other professionals when starting the first conversation on LinkedIn;
Difficulties in building online credibility and authority in the industry you target;
Long lasting process of connecting and establishing rapport with new prospects;
Low engagement level and posts reach by the updates you share.
But what are these crucial steps that you need to follow in order to overcome these pitfalls on your way and build a trustful LinkedIn profile that will make your buyers want to connect with you? To create an eye-catching LinkedIn profile you need to turn your profile into strategically purposed and professionally attractive one. Optimizing your LinkedIn profile will help you to build some trust even prior to talking to your prospects. As a result, you can increase acceptance rate greatly and actually rise the chance of nurturing your cold connections into a warm audience eager to jump on an introductory call to learn more about your service or product offering.
Choose professional profile and background pictures which would communicate that you're friendly and trustworthy
Create relevant custom LinkedIn profile URL, one which will be memorable and look great on your business cards.
Brainstorm on your 5 second pitch headline and tell in a couple of words what best describes your business and personal brand.
Highlight a summary of your professional achievements and interests, mention everything you're proud of.
Follow these simple LinkedIn Profile Optimization tips and use the power of LinkedIn to the fullest extent possible!
Provide a detailed description of your job responsibilities and goal accomplishments for each of your previous roles.
Skills and Certifications
Don't forget about your Skills and Endorsements section. Mentioning all your Licenses & Certifications is a great idea as well.
Ask your current and previous colleagues to share their feedback about your work, everyone loves seeing ratings and reviews!
LinkedIn can reward you in many ways for using their platform on a regular basis, sharing industry news and producing useful content.
To stand out among more than 600 million of LinkedIn users we can help you by providing a set of recommendations and instructions on how to enhance your LinkedIn profile and improve overall social presence. Also, we can completely rewrite your LinkedIn profile if needed, so you could utilize the power of your personal brand and social networks to the fullest.
Below you can see 4 steps we follow during our data-driven LinkedIn profile evaluation procedure:
LinkedIn profile assessment
We start our work with a detailed assessment of both your company page and personal profile strength, since their look and feel are crucial to getting your targeted prospects to engage with you.
Professional network evaluation
We analyze the volume and quality of your existing network, current engagement level of your target audience, buyer personas with the biggest coverage and locations where you have the most influence.
Performance goal setting
We identify your top-priority objectives whether it's social selling or just building your brand online and thought Leadership to design a specific LinkedIn campaign that will allow you to hit your goals.
Consulting and implementation
We provide our suggestions on how to enhance your social presence and guide you throughout LinkedIn optimization process or take care of implementing the required profile changes ourselves.
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