In the end, when the goal was "quantity", the conversion was only 0.56% which was far from what we expected, given the amount of leads we contacted. Project 2:
The second client was an Australian Machine Learning production house. We worked directly with a Project Manager, who was quite experienced in sales and had a good idea of who their ideal customer is. His goal was to fill their pipeline with new prospects that perfectly match their buyer profile by scaling the sales outreach via email.
Prosply helped him to thoroughly process the financial industry of Australia, where the client had been successful previously. How exactly did we do that? This time we personalized our outreach messages based on the industry, the job title of our prospect and any possible challenges that their company is facing
. And guess what - that precise targeting worked!