Agreeing Criteria
Before we start our lead generation campaign, we work with you to agree on the 'Lead Qualification Criteria'. This helps to ensure that we only generate sales leads & appointments that meet your specific requirements. Before jumping to the research, we aim to define the following criteria: targeted industry (e-comm, hospitality, marketing, etc), geography (local, regional, global), company size, job title. Other important criteria can be annual revenue, a particular service that the company offers, technologies used, hiring at the moment or not, investment size, etc.