LinkedIn is a social network.
Don't try to sell your product or service directly like you would in a cold campaign. This can be annoying, and your message is likely to be ignored. Only after you've introduced yourself and started a conversation that engages the prospect, can you build on that foundation and offer the opportunity to work together. …get carried away with chit chat
Just as much hard selling can be an issue, so can the complete opposite. Some people try to avoid the pitfall of hard selling so much that they end up over socializing. That can be a problem if it makes it harder to get back to talking business or purely end up wasting your time. You should try to be casual but stay on topic. DO
...add a customized note
Always customize your invite message! Generic sounding messages don't catch the eye. LinkedIn users are more likely to accept invitations that include a personal note and a longer description of why you're reaching out. After all, why would anyone accept your invite, if they don't know what it's all about? …read your connection's profile
As obvious as this sounds, make sure to read the profile of the people you're connecting with. That will often provide you with context to reach out to them and personalize your message. Additionally, it can help you to determine if someone is really relevant to you or not. …start a discussion
Try to engage you prospect in a discussion from the start. Ask questions that will provoke them to think about new things that will lead them to the next step, which is often requesting a consultation with you. …provide value
Don't make your message all about you. Make your goals clear and explain how you can solve the prospect's problems. After you've started a discussion you can share some valuable and relevant content that will "warm up" your leads.
And don't just take our word for it – statistics show that if you use the "salesy"
approach, only 12%-15%
of the people will accept your invitation. However, by applying the tactics described above, we have been able to achieve an acceptance rate starting from 35% and reaching up to 80%
! What's more, these invitations trigger productive discussions that turn cold prospects into warm leads.
If you are looking for support with your LinkedIn strategy, connect with our team and we will be happy to help grow your professional network and drive qualified sales leads to your business. Learn more about our LinkedIn growth service here - LinkedIn Profile Management