Conversion rate is the most important metric for every business since it measures the effectiveness of your sales team in turning qualified leads into your long-term customers. Here
are several factors that have a direct impact on your final conversion rate:
- the initial interest level of the lead;
- the attractiveness of the offer
- the ease of closing process.Despite the fact that you can't always be in charge of the interest level of the lead, the attractiveness of the offer and the ease of the closing process are completely under your control.
Returning to the math, the conversion rate can be calculated quite simply. For instance, you contact 1000 leads per month and 15 of them decide to use your solution, then you finally sign a contract, your conversion rate will be 1.5%. If you're interested in reviewing average conversion rates for the top industries, according to different marketing channels, I recommend you check this:"Conversion Optimization Benchmark Report" developed by Media Shower.